Looking to Sell Your Art Online?
5 Tips to Help You Increase Your Digital Sales
Jumping into the digital marketplace for artists can be a daunting challenge. But, taking advantage of e-commerce is a lucrative way to sell your pieces while developing a network with buyers and collectors.
When done effectively, selling art online can be a self-sufficient way to independently fund your work.
Whether you’re an internet-selling novice or looking for ways to improve your pre-existing platform, here are 5 tips on how to improve your digital sales for free:
1. Find the right platform
When it comes to selling your art online, you first need to establish which platform you want to use.
There are various options you can choose from, and you’re not bound to choosing just one!
Yet, finding the best platform on which to establish your digital storefront is integral to ensuring that you optimize sales.
1.1. Create your own website
Based on the design that best matches your vision, this outlet can be an easy way for you to showcase your art. Although most site-creation services require you to pay a fee to maintain a custom domain name, this is a good way to connect directly with collectors and admirers of your work.
1.2. Find online art galleries
Opting into an online gallery can help you connect with a broader network of buyers. Given that more and more people are buying art online, finding the right online gallery can help you effectively reach these individuals.
These gallery sites, much like galleries themselves, make their money through hefty fees. Typically taking between 30-35% of sales commissions, these galleries ensure that they commoditize their network connections, but are still a great way to get your pieces known.
Profiles on ARTMO.
1.3 Optimize your ARTMO profile
If you haven’t already created an ARTMO profile, doing so is a great way to ensure you get the network benefits of an online gallery with the added account-control that mimics your own website.
By optimizing your ARTMO artist profile, you’re able to tell users your story, while also blogging and joining groups of like-minded art lovers.
Additionally, you can create an online store, selling your art in our digital gallery commission-free. If you optimize your ARTMO shop, you will get what you deserve when selling your pieces, while also having access to our international artist network. Learn more about ARTMO here.
2. Create a unique shop aesthetic
When putting together your digital shop, ensure that the artwork you’re advertising matches your brand aesthetic.
Regardless of the platform, your art presentation should be professional and bright to optimize customer attraction.
As well as displaying your artwork in a mindful manner, it is important to ensure that your art images are clear and accurate representations of your products.
For 2D works, scanning is more effective than photography with digital uploads and ultimately produces the highest-quality image.
Click here for an example of a bright shop aesthetic on ARTMO.
3. Rethink Your Social Media Strategy
Using social media effectively as a marketing strategy is critical for any business.
Although you probably are already using Instagram or Facebook to promote your art, here are some ideas to take your social media presence to the next level.
3.1 Build up trust and connection with your audience
If you’re using social media to sell your work, you need to make sure you have created an authentic and personal connection with your followers.
Then, they can better understand who you are as an artist before you try and sell them your work.
3.2 Create a Pinterest account
Although the microblogging platform is traditionally associated with recipes or creative arts and crafts, Pinterest is much more than that! With 250 million users, Pinterest functions as a search engine that you can use to increase work visibility.
The artist community on this site is far-reaching and you can find a lot of information about art marketing while expanding your community reach.
3.4 Engage with other accounts in your social media community
Using social media as a networking tool allows you to capitalize on the access that these platforms provide. That being said, you need to approach online networking in the same ways that you would approach networking in real-life.
Instead of adopting a “Hey! Check this out” attitude, ensure you approach new accounts with a “give first and then ask second” manner while liking and commenting within your network.
3.5 Use Canva
Canva is a great platform for designing professional graphics. Take advantage of Canva’s free features to create better social media content.
3.6 Be positive while telling your story
People respond well to optimism, particularly when they’re surrounded by a plethora of pessimistic news.
If they’re already using art as an outlet to diversify their feed, make sure your account provides a positive escape from otherwise unpleasant information. Do this by talking about your latest project, celebrating your successes, or sharing creative inspiration on your accounts.
3.7 Connect your social media accounts to your ARTMO profile
ARTMO allows you to link your Facebook, Instagram, Twitter, and LinkedIn to your artist profile for free.
4. Listen to art podcasts for marketing tips
Taking advantage of free online podcasts can provide many good marketing tips. Listen to the following two on your podcast platform of choice!
Focused on teaching listeners how to sell art online and generate consistent monthly sales, Art Storefront covers topics such as the best way to Instagram Live and the benefits of using pop-ups.
Content Jam is a talk show format that features Andy Crestodina and Barry Feldman as they talk about all things content marketing.
5. Download apps to help make the online selling process easier
By downloading free apps, you can make the printing, packaging, and shipping aspects of online selling easier. If you take these elements out of the equation, you will be able to spend more time creating your work.
Gooten allows you to manage a network of manufacturers to ensure each order from your store is shipped as efficiently as possible.
As a top-rated print-on-demand shipping app, Printful helps you handle inventory, production and shipping so you can focus on building your business.
5.3 Photo Gallery
Making your products come to life, Photo Gallery allows you to create images that can serve as gallery portfolios or a full representation of your artistic catalog.
Printful helps you handle inventory, production and shipping so you can focus on building your business.
In conclusion, learning how to effectively sell art online can be intimidating. As a result, we've created this list of tips to help make the process easier. We recommend you start by selecting your platform and creating a shop aesthetic that reflects your style.
Once you have completed these steps, you can employ various new social media strategies to promote your online shop.
Listening to podcasts and downloading apps can heighten your pre-existing marketing ideas and simplify various aspects of your online selling process.
By employing any combination of the tools above, you will see positive progress in your digital sales.